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Press Release

Split Raises $33 Million Series C As Enterprises Accelerate Digital Transformation Amid Rapid Economic Change

REDWOOD CITY, CA, August 25, 2020 Split, the leading feature delivery platform, today announced $33 million in Series C funding to address the growing global demand for feature flags. The new funding comes as enterprises accelerate digital transformation amid rapid economic change and transition to impact-driven software development.

Led by Comcast Ventures, the round included participation from existing investors Accel, Lightspeed Venture Partners, and Harmony Partners. Investors Dick Costolo and Adam Bain of 01 Advisors, Microsoft’s venture fund M12, Atlassian, and ServiceNow also participated, bringing the total amount of capital Split has raised to $60 million.

“Based upon a deep belief in the importance of developer solutions, we have been tracking Split’s product and the team’s commercial progress during the past 18 months,” says Dave Zilberman, managing director at Comcast Ventures, who joins Split’s Board with this investment. “Split’s data integrations and enterprise functionality set it apart for enterprise-grade feature flagging and experimentation that allows software features to be measured by the business impact they make.”

Founded in 2015, Split recognizes that software is at the heart of every enterprise. The company’s YoY sales growth has more than doubled, its customer base has doubled and greater than one trillion feature flags are served monthly to more than one billion users.

“The recent global health crisis created by COVID-19 has shifted business online, driving the demand for digital products and software. More than ever, enterprises need to deliver digital services with an expected impact,” said Brian Bell, CEO of Split Software. “We provide them the ability to release product features quickly, and with maximum business impact, helping engineering teams to deliver innovative products while also improving their development cadence.”

Split has experienced a year of unprecedented growth and has emerged as the leading enterprise feature delivery platform by ensuring every feature creates a positive impact, bringing together feature flags with a data platform that can integrate into any data pipeline.

The new funding will be used to maintain product leadership, bring to market additional data integrations, add developer workflow integrations with leading tools, and expand enterprise go-to-market teams.

Split President and Co-Founder, Trevor Stuart said, “This investment unlocks new opportunities to further integrate with the DevOps and product analytics ecosystem. This is an enormous validation from industry heavyweights that feature delivery is how software will be developed.”

Feature flag usage has spiked recently, due to the acceleration of digital transformation. With teams driven to create value for customers faster, Split’s technology allows engineering teams to immediately understand the impact of new features on applications. Split also helps developers maintain control over the user experience with monitoring and alerting to prevent application failure.

In the past year, Split has launched many industry firsts in its platform. These include:

  • Feature Monitoring that alerts engineering teams if a newly released feature creates a spike in errors or degradation of performance
  • Approval Flows that improve collaboration and compliance as enterprises adopt feature flags
  • Integrations with mParticle, Sentry and Google Analytics that ingest data to support enterprise-scale feature delivery.

Company accomplishments:

  • Now serving more than one trillion feature flags per month
  • Named to The CNBC Upstart 100
  • 2019 SD Times 100 ‘Best in Show’ in Software Development Tools
  • Finalist in DevOps Dozen ‘Best DevOps Presentations of the Year’

To learn more about Split or to schedule a demo, please visit

Quotes from participating investors:

“I know the potential of this market because I’ve lived it before. At Twitter, I saw how rigorous feature management and experimentation unlock product innovation as organizations scale. I’m excited to support Split as they bring their platform to every enterprise software development team,” said Adam Bain, co-founder and managing partner at 01 Advisors.

“Split has distinguished itself by creating an incredible feature delivery platform that accelerates the ability for companies to deliver more value to customers,” said Tiffany To, head of solutions, Agile and DevOps at Atlassian. “We are excited to deepen our partnership with Split through product integrations, so software teams can use our products together seamlessly in their DevOps toolchains.”

“Split’s industry-leading team has built a world-class experimentation solution that enables its customers to extract meaningful value and insights that support data-driven product development,” said Nagraj Kashyap, Global Head of M12. “We are thrilled to partner with Split as they democratize access of sophisticated, high-value experimentation technology across the enterprise sector.”

“Split’s combination of feature flags, progressive delivery, and software experimentation aligns closely with ServiceNow’s Enterprise DevOps vision, which is to scale adoption of DevOps in the enterprise on the promise of rapid and reliable release cadence, quality and business impact,” said RJ Jainendra, VP and GM, ServiceNow IT Business Management and DevOps.

About Split

Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance. Split ingests performance data and runs real-time statistical analyses on every new feature so that engineering teams can respond immediately to bad releases, measure changes in user experience, and build high-quality software. Engineering teams at Twilio, Salesforce, and WePay trust Split to power their feature delivery. Get started for free at

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