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Split’s Feature Data Platform

A unified platform for development teams that combines capabilities for feature delivery and control with built-in tools for measurement and learning. 

Split’s patented Attribution Engine joins feature flag data with performance and behavioral data to empower teams to speed up release cadence, mitigate risk, and maximize business impact for every application change.

If You Can Measure It, You Can Manage It

Split pairs your feature flags with data from popular data pipelines. Send Split any event—like page load times, errors, clicks, and shopping cart values. 

Split calculates the impact of new features on every metric during every rollout. Know if your change should be rolled out widely or turned off immediately.

Explore Data Import + Export

Go From Code to Customer Fast

With feature flags, you can deploy code when you want and release when you’re ready. 

Gradually release with targeting rules, not deployments and manage complex releases with less stress. 

Explore Feature Flags

Targeted Rollouts Let You Learn Without Getting Burned

    Once you are ready to release, Split’s sophisticated targeting makes it easy to test in production and then release a feature to segments of your user base.

    Explore Targeting Rules

Make Changes Without Pushing New Code

Dynamic Configurations alter feature attributes on the fly, in production, and without code changes.

By abstracting changes from the code, you can also allow any approved team member (aka, a product manager) to adjust feature attributes.

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Keep All Tools, Processes, & People on the Same Page

    Seamlessly coordinate across teams, schedule releases, manage technical debt, standardize approval flows, and ensure visibility among the enterprise with Split’s collaboration and workflow capabilities.

    Explore Collaboration & Workflows

Know When It’s Safe to Release 
or Not

When you move from “all or nothing” releases to gradual rollouts with feature flags, you’ll need a better way to detect issues. Looking for big changes in your APM graphs is risky and inefficient. 

Split’s automated rollout monitoring detects issues early in a gradual rollout, so you can take action long before most users are impacted. 

Explore Automated Rollout Monitoring

Get Alerts, Eliminate Fire Drills

    If something goes wrong, Split catches it, pinpoints the exact flag causing the issue, and immediately notifies the team responsible. If you do have a failed feature, it’s easy to disable it with one click. No need to worry about complicated rollbacks

    Explore Alerts & Actions

a Leader in Feature Management and Continuous Delivery

Automated Rollout Monitoring Is the Gateway to Experimentation

Feature flags? Check. Data? Check. We’ve got all the ingredients you need to A/B test new features and measure impact.

Split randomizes users, automatically attributes data, and calculates impact for every feature you put behind a flag. All you have to do is focus on the results.

Explore Experimentation

Leader in Enterprise-Grade Feature Management

    If your organization is complex and highly regulated, it’s all about capabilities that ensure governance, flexibility, and automation of processes.

    With capabilities like flexible deployment options, role-based access control, approval flows, private workspaces, and audit logs, Split is designed to match the needs of enterprise teams at scale.

    Explore Enterprise Capabilities

Architected for Performance, Security & Resilience

Split’s streaming architecture pushes changes to its SDKs in milliseconds. The SDKs evaluate feature flags locally, so customer data is never sent over the internet.

Our SaaS app, data platform, and API span multiple data centers. Plus, our SDKs cache locally to handle any network interruptions.

Explore Split’s Architecture


Ignite features that matter fast with the Split Feature Data Platform.