Active Users
Active user counts are most useful viewed over time to get insights into growth, engagement, and user retention.
Metrics Reference
Guide to Split's Product Metrics
Below you will find a list of some of the metrics you can create in Split’s platform. Click into any metric to open a complete guide on that metric.
Conversions
Map, measure, and improve the conversion rate of key user workflows.
Errors
Measuring errors alongside feature flags leads to faster issue identification, response, and resolution.
Inputs
Track user-entered fields and forms such as radio buttons, checkboxes, sliders, and dropdowns.
Interactions
Measure clicks, hover states, scroll depth, and other user interactions.
Page Load Performance
Use on-page events such as page load timing and load failures to understand performance.
Page Views
Use page view counts and rates in conjunction with other metrics to construct ratios and funnels.
Purchases
For ecommerce and subscription apps, track purchase value, count, frequency, and rate.
Rage Clicks
Identify areas of user frustration by measuring rapidly repeated clicks on an element or area of the screen.
Satisfaction
Use feedback response rates, occurrence rates, and scores to understand user happiness.
Sessions
Construct engagement metrics such as session start and end, entry and exit rates, and session length.
Shopping Cart
Track changes to a shopping cart to measure cart size, value, completion, and abandonment metrics.
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