Experiment at scale
Test out new ideas directly with users and rigorously measure their impact on your business goals.
Create customer impact
Rigorous statistical analysis
Split determines causal effects, not just correlation. You can be confident that every impact you measure is statistically significant, from one ‘north star’ metric to dozens of guardrail metrics. In addition, Split provides advanced capabilities that guard the trustworthiness of your results:
- Maintaining user experience across all their devices
- Applying treatments for anonymous vs. logged in users
- Randomization applied independently to each feature
Metrics that matter
Analyze the impact of every feature on hundreds of business, product, and operational metrics in real time. Split offers a robust set of metric types, including sum, count, and average. Ingest data from any source to determine feature impact. Out-of-the-box product data integrations and easy measurement setup make it easy to start your first experiment the same day.
Experimentation at scale
Split serves billions of impressions, helping organizations of all sizes to rapidly turn ideas into products.
- Automatically create an experiment for every feature flag in your code.
- Perform statistical analysis across millions of data points.
- Integrate with the collaboration, DevOps, and analytics tools you already use.
Release faster with Split in 4 easy steps
Split helps teams make smarter decisions
Split’s full-stack experimentation platform has been built with engineering and product teams in mind. It’s robust architecture and rich feature set integrates into our internal platforms and helps power experimentation across our entire engineering organization.Laura SchafferProduct Manager, Twilio
Split provided the platform and integrations we needed to run full stack experiments for key technical and customer experience questions.Julian GanguliPrincipal Data Analyst, Surfline
On any given day we have hundreds of thousands of people coming to the website. That’s a lot of impression data. We needed to be able to determine what variation of a feature customers were going to get or when an anonymous person becomes a customer and Split takes care of all of that for you. Every time you visit thredUP.com, you’re fetching Split treatments.Dan DeMeyereVP Engineering, thredUP