REDWOOD CITY, Calif., June 20, 2017 (GLOBE NEWSWIRE) — Today Split, the intelligent software delivery platform that gives companies control over their users’ experience, announced that Kavitha Mariappan has been appointed chief marketing officer. In this role, Mariappan will lead the marketing strategy, growth, and communications as Split expands the adoption of its intelligent software delivery platform, enabling companies to build better software, faster. The announcement comes just months after Split raised $8 million in Series A financing, led by Accel with participation from Lightspeed Venture Partners.
“We are thrilled to have Kavitha join the Split team,” said Adil Aijaz, cofounder and CEO at Split. “Kavitha brings tremendous marketing expertise, operational experience, and leadership to Split. Her experience in building and scaling high-performance marketing teams that quickly deliver revenue growth will give us the horsepower required to continue to expand our business.”
Mariappan brings over 20 years of experience in high technology marketing to Split, most recently from Databricks, where she was vice president of marketing. Mariappan was responsible for developing the company’s brand and go-to-market strategy from the ground up, executing a demand generation program that grew customer count from zero to nearly 500 in two years, in addition to cultivating and scaling the open source Apache Spark community with grass roots level community marketing efforts. Prior to Databricks, Mariappan was at Maginatics, an enterprise storage solutions company, where she built and led the team responsible for all aspects of worldwide marketing and communications until its acquisition by Dell EMC in 2014. Other executive experience includes leading marketing at Riverbed, and eleven years at Cisco in product management and engineering leadership roles.
“Software is behind every modern customer interaction, yet today’s companies struggle to deliver software quickly and safely enough to measure the impact of new features on their users,” said Mariappan. “Split is changing the game of software delivery by putting the customer experience first with its safe launch and experimentation capabilities. I am truly excited to be joining a company that is fundamentally revolutionizing the way companies deliver software, helping fulfill the promise of continuous delivery.”
Split is currently hiring various positions within engineering, marketing, and sales. Visit their careers page for more details: https://boards.greenhouse.io/split
Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance. Split ingests performance data and runs real-time statistical analyses on every new feature so that engineering teams can respond immediately to bad releases, measure changes in user experience, and build high-quality software. Engineering teams at Twilio, Salesforce, and WePay trust Split to power their feature delivery. Get started for free at www.split.io/signup.