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Press Release

Split Recognized by Independent Research Firm in Emerging Category of Feature Management and Experimentation

REDWOOD CITY, CA, June 4, 2021 – Split, the leading feature delivery and experimentation platform, has been named a ‘Strong Performer’ among evaluated vendors in The Forrester New Wave™: Feature Management & Experimentation, Q2 2021. The inaugural report establishes feature management and experimentation as an emerging market and has identified Split as one of the top providers in the category. Split’s platform for feature flagging and experimentation received the highest score possible in three criteria, including Security and Privacy, Analytics and UX, and Architecture, and received the highest ranking in the Analytics and UX criterion.

A Balanced Feature Management and Experimentation Solution

The report states that “Split is the best fit for companies that need balanced feature management [and] experimentation.” The Forrester evaluation found that “Split offered strong-to-leading capabilities in nearly every category, reassuring any dev team on the journey toward feature management and experimentation.” The report also states that “Split has leading analytics and UI capabilities, allowing teams to easily manage features and experiments while gleaning actionable insights from the Split dashboard.”

“It’s incredible to see our mission of powering product and engineering teams to build impactful products with feature flagging and experimentation take shape as a new category,” said Brian Bell, CEO of Split. “We’ve seen our customers, competing in some of the world’s most dynamic and demanding industries, realize the value of an enterprise-grade platform that seamlessly unifies feature management and experimentation, allowing them to control, measure, and optimize the product experience for maximum business impact. We believe The Forrester New Wave™ is further validation of the strength in our approach. We’re excited that ‘feature management and experimentation products [will be] the latest must-have DevOps tools’ and pleased to be recognized by Forrester as a ‘Strong Performer’ in their evaluation.” 

Split’s position as a strong performer in The Forrester New Wave™ builds on continued recognition from the industry. Split has seen tremendous adoption of its feature delivery platform in the last year, doubling revenue in 2020 and experiencing 300% growth in feature flag use. Earlier this year, Split hosted its annual user conference Flagship 21 virtually, welcoming thousands to hear the company’s vision, view upcoming product innovations, and share best practices. During Flagship, Trevor Stuart, Co-founder, and President of Split, introduced the Feature Delivery Lifecycle, a new framework for impact-driven development through feature flagging and experimentation.

Split’s feature delivery and experimentation platform gives product and engineering teams speed, control, and impact measurement to drive innovation in every feature release. Built on an enterprise-grade platform that prioritizes data privacy, Split ensures fault tolerance and always keeps features in sync, enabling teams to:

  • Accelerate releases: Feature flags empower development teams to deploy when they want, gradually roll out when they’re ready, and even dynamically adjust in production.
  • Increase feature control: Combine feature flags with operations data to monitor and detect release issues, identify the feature responsible, alert the appropriate team, and kill the feature instantly.
  • Deliver features with higher impact: Turn more product ideas into successful features based on measurable impact from statistically rigorous A/B tests.

Hear From Split Advocates

Split’s full-stack experimentation platform has been built with engineering and product teams in mind. Its robust architecture and rich feature set integrates into our internal platforms and helps power experimentation across our entire engineering organization.

Laura Schaffer, Product Manager at Twilio

We don’t like to spend time doing things that aren’t our core competency. Why maintain a feature flagging system, build and maintain its UI, or monitor its performance? Split does what we need it to do, and any engineer in the company can use it.

Chris Conrad, VP Engineering at WePay, a Chase company

The benefits of being able to QA in a real production environment have been huge. We frequently catch stuff with feature flags or A/B tests that would have been a user-facing problem. We could not have done that before. Without feature flags, you spend so much time fighting fires that it diminishes your capacity to learn.

Jean Steiner, Ph.D. and Data Science Tech Lead Manager, Google (formerly Skillshare)

About Split

Split is the leading Feature Delivery Platform for engineering teams that want to confidently release features as fast as they can develop them. Split’s fine-grained management, real-time monitoring, and data-driven experimentation ensure that new features will improve customer experience without breaking or degrading performance. Split ingests performance data and runs real-time statistical analyses on every new feature so that engineering teams can respond immediately to bad releases, measure changes in user experience, and build high-quality software. Engineering teams at Twilio, Salesforce, and WePay trust Split to power their feature delivery. Get started for free at

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