Joshua Klein

A/B testing is a fantastic capability to have; it’s the most basic experimentation method and is core to the practice. It answers the simple question: “Which increases my success metrics more, A or B?” A/B testing on the web is… Read more

Split’s measurement & learning capabilities can help you evaluate and iterate AI quickly and safely.

Let’s define what software architecture is, and look at what makes a solid one for an agile digital team.

Integration of data between systems when using APIs is one of the most important components of any cohesive stack of applications. Let’s take a look.