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Integrate Split with Segment

Segment is a single platform for collecting customer data and sending it to analytics, marketing, and data warehousing services. Split can be both a data destination and a source for Segment. Send Split impression data to Segment to enrich your existing analytics solutions, and pull user event and customer identities tracked in Segment to Split for analysis in a feature-driven context. You can also use Segment to send Split impression data to your warehouse or third-party applications.

What can I do with the Split Segment Integration?

Here are a few of the things you can do when combining Segment and Split.

  • Add feature flag data to user analytics. Impressions in Split capture a unique UID that you configure. If you share UIDs across analytics, you can easily correlate a user’s feature experience with their other activity.
  • Warehouse Split impression data. Segment provides an easy and convenient way to get data out of Split, storing it for future use in whatever way you might dream up.
  • Send Split data to other applications. Segment makes a great ‘lingua franca’ between applications, and Split is no exception. If you’re looking to send your Split impression data to a third party that we don’t directly support, Segment would be a great place to start.

Integrate Split with Segment Today

As an initial partner for Segment’s Developer Center, Split has made configuration connections as a Segment source or destination easier than ever.

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