Integrate Split with Segment

Segment is a single platform for collecting customer data and sending it to analytics, marketing, and data warehousing services. Our Segment integration lets you bring Split impression data into Segment to enrich your existing analytics solutions and identify the specific feature-level impact on your customers. You can also use Segment to send your Split impression data to your warehouse or third-party applications.

What can I do with the Split Segment Integration?

Here’s a few of the things you can do when combining Segment and Split.

  • Add feature flag data to user analytics. Impressions in Split capture a unique UID that you configure. If you share UIDs across analytics, you can easily correlate a user’s feature experience with their other activity.
  • Warehouse Split impression data. Segment provides an easy and convenient way to get data out of Split, storing it for future use in whatever way you might dream up.
  • Send Split data to other applications. Segment makes a great ‘lingua franca’ between applications, and Split is no exception. If you’re looking to send your Split impression data to a third party that we don’t directly support, Segment would be a great place to start.

Integrate Split with Segment Today

Creating a connection between Segment and Split is easy: create and name an HTTP API source within Segment to generate a write key, then paste it in on the Split side to complete the connection.

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About Split

Split builds on feature flags to create a platform for feature experimentation, so any team can securely release new features, target them to customers, and measure the impact of features on their customer experience metrics.

Learn about Split