I’m thrilled and deeply honored to be joining the team at Split as CEO. As I reflect upon my first week and my new role as Chief Splitter, I’d like to share some of the reasons I joined the company and why I’m excited to be here.
In the last several months, during my search for the next new thing, I spoke to many emerging software companies. Of course, there are certain business qualities that I felt were important indicators of long term success. The company needed to have a disruptive technology that had already proven value to enterprise customers. It needed to be early in a big market. And it needed to be an organization propelled by passionate people who were committed to building something great.
Split has all of these things, but it was the WHY of Split — its reason for being — that ultimately drew me in. The most successful companies in the world have bold visions to change the world and a clear sense of purpose. I found this in Split.
A Company on a Mission
Today every company in virtually every industry from retail to automotive to banking is becoming a software company. It’s a bit cliche, but it’s even more true now than 2011 when Marc Andreessen stated software is eating the world. Why does this matter? Because it means to lead in your industry, you need to appeal to customers through compelling digital experiences. The more you can differentiate and deliver a customized digital experience, the stronger your brand.
Differentiation happens through innovative software. We see how this plays out in our personal lives: as consumers, we make decisions on where to bank, which airline to fly, which car to buy, which streaming platform to watch, and where to shop online based on the digital experience we have with these brands.
In short, every company is a software company and the winning companies are those that are able to quickly deliver high quality, innovative software that gives them a competitive edge. Each company’s product and engineering teams need to be able to release successful features every time. They need to release features quickly and confidently. And they need to ensure new features meet or exceed the expected business impact.
We are on a mission to enable engineering teams to build impactful products. Split’s feature delivery platform accelerates software rollouts, mitigates release risk, and uncovers the features with the greatest impact. These capabilities make it possible for any enterprise to deliver innovative digital experiences.
A Company Rooted in Innovation
Split is phenomenally well poised to deliver on this mission because its leaders are pioneers. Our founders were some of the early innovators in building feature delivery platforms. They were instrumental in building a prior generation of our current product at LinkedIn (called LiX) to enable controlled, fast delivery. A few years later, they did it again, building a second feature delivery platform at RelateIQ (acquired by Salesforce). Then after having seen the value a platform like this brought to LinkedIn and Salesforce, Adil, Pato, and Trevor decided the world needed a commercial product that could be used by engineering teams in enterprises everywhere. Since then, Split has been leading the industry in both technology innovation and thought leadership to help enterprise development teams manage, monitor, and experiment with features.
A Company on the Move
Split is going places. Yes, we’re still in the early days of a MASSIVE market, but we’ve got real momentum. We are bringing our know-how to the hottest players in tech such as Salesforce, Twilio, Qantas, LendingTree, New Relic, Electronic Arts, TIAA, Experian, BlueCross, GoDaddy, and many more. Development teams around the world are using Split to roll out innovative products with speed, control, and confidence. The business has more than doubled in the past 12 months. As more and more enterprises understand the value we bring, we see our business accelerating.
A Company and a Culture
From the first time I met Adil, it was clear to me that he was not just building a company; he was fostering a culture. He, Trevor and Pato have built a mission-driven culture where there is purpose and clarity each day with every employee. Splitters are passionate about building something great.
As I take the torch from Adil, I am setting a goal to further embrace the customer-centric culture of transparency, humility, compassion, and the bias for action that defines Split. These behaviors drive our decision making, how we interact as a team, and how we engage with customers. Split is built around the idea of using the experiences of people to inform how to build the best software. And we embrace this mantra internally, every day.
Come join me on this journey. We’re hiring in Redwood City, Boston, and remote US locations.
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