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How Feature Flags Help Financial Services Firms Take New Ideas to the Bank


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The financial services industry is facing a confluence of challenges these days. They must overcome diminishing loyalty and rising competition while also managing rising costs related to compliance, security, and other IT-related investments.

The recent pandemic has been a wake-up call for organizations previously reluctant to adopt digital and other scaled service solutions. According to Bain & Co., while “[t]he pandemic accelerated digital adoption… this new momentum will outlast the current crisis. Smart, focused investments to develop and enhance digital capabilities should focus on the episodes that matter most to customers and offer the greatest opportunity for your own organization.”

A Strategic Decision to Adopt and Excel

Looking ahead, firms across banking, investments, insurance, and payment processing will have to continue to weigh priorities and make strategic decisions in order to adapt and excel in a fast-changing market. Here’s a look at some of the challenges and opportunities that lay ahead:

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Learn More About Feature Flags in Financial Services

To learn how financial services brands are leveraging feature flags to support rapid experimentation and deliver targeted customer experiences, download our whitepaper Continuous Delivery for Financial Services with Feature Flags or schedule a demo with a member of our team today.

No matter where you are on the journey to modern software delivery, we invite you to stay in touch by following us on Twitter and Facebook or by joining the Split Community on Slack.

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The Split Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you can know if your features are making things better or worse and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Split is both a feature management platform and partnership to revolutionize the way the work gets done. Switch on a free account today, schedule a demo, or contact us for further questions.

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