Come join our happy hour in Seattle! – Click here.


Game Design Thinking for Rapid Innovation

Watch this webinar to gain valuable insights into leveraging game design thinking for rapid innovation and building products that captivate your target audience.


Discover the power of game design thinking for driving rapid innovation in this insightful webinar with Amy Jo Kim. As an influential game designer and startup coach, Amy Jo shares her expertise in using game thinking to achieve 10x product market fit. By applying principles from game design to digital services, you can build products that deeply engage users and drive long-term success.

Key Takeaways

  • Solving the right problem: Learn how to identify and address the core issues your target audience faces, avoiding the pitfalls of building products that don’t meet their needs.
  • Design thinking for better results: Embrace the double diamond design model to expand and contract your understanding of problem space and deliver effective solutions.
  • Empathizing with the right people: Discover the importance of focusing on your innovators and early adopters, designing for their needs, habits, and frustrations to pave the way for broader market adoption.
  • Designing for sustained engagement: Upgrade your user experience over time, helping customers improve in an area they care about and providing increasing value along their journey.
  • Playtesting for success: Test core functionality with early adopters, leveraging their feedback and iterating on your design to drive engagement and delight users.
  • Building a learning loop: Engage intrinsic motivation by empowering users, making them more skillful and fulfilling their desire for autonomy, mastery, and purpose.
  • Case study insights: Explore real-world examples from successful projects like Covet Fashion and Slack, understanding how they applied game thinking principles to create engaging experiences.

Join this webinar replay to gain valuable insights into leveraging game design thinking for rapid innovation and building products that captivate your target audience.

Switch It On With Split

The Split Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you can know if your features are making things better or worse and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Split is both a feature management platform and partnership to revolutionize the way the work gets done. Schedule a demo to learn more.

Get Split Certified

Split Arcade includes product explainer videos, clickable product tutorials, manipulatable code examples, and interactive challenges.

Want to Dive Deeper?

We have a lot to explore that can help you understand feature flags. Learn more about benefits, use cases, and real world applications that you can try.

Create Impact With Everything You Build

We’re excited to accompany you on your journey as you build faster, release safer, and launch impactful products.