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Experimentation During Extreme Seasonality

Best practices for times of extreme seasonality, and also insider tips you can leverage year-round


Watch our webinar to discover how to effectively navigate seasonal fluctuations in user behavior. Learn from Channing Benson, an experienced experimentation advisor at Split Software, as he shares valuable insights and strategies.

Key Takeaways

  • Understand the concept of seasonality and its impact on user behavior in experimentation.
  • Explore the challenges of extreme seasonality and its implications for drawing accurate conclusions.
  • Discover practical approaches to address extreme seasonality in your A/B testing and experimentation.
  • Gain insights into reassessing your experimentation program in light of the new normal.
  • Learn about holdout groups and their role in retesting previous experiments.
  • Explore the importance of running an A/A test to validate your telemetry and ensure reliable results.

Don’t miss out on this opportunity to enhance your experimentation practices and make informed decisions in the face of extreme seasonality.

Want to Dive Deeper?

We have a lot to explore that can help you understand feature flags. Learn more about benefits, use cases, and real world applications that you can try.

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