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AWS on Air With Pato Echagüe and David Martin

The latest news, announcements, launches from Split at AWS re:Invent 2022


The conversation centers around, a feature management and experimentation platform. Feature flags are highlighted as a key aspect, allowing real-time alteration of code execution paths in the cloud. The benefits of using feature flags include enabling continuous delivery, decoupling pushes from releases, promoting small, frequent code pushes, and reducing the risk of code-related issues. The analogy of a mall’s soft opening is used to explain the concept: feature flags enable controlled rollouts to different audiences, reducing risks.

Key takeaways:

  • is a feature management and experimentation platform.
  • Feature flags enable real-time code execution path alteration.
  • Benefits of feature flags:
    • Enable continuous delivery by decoupling pushes from releases.
    • Allow frequent small code pushes, reducing issues and enhancing code reviews.
    • Risk mitigation through controlled rollouts with feature flags.
  • Gradual rollout and experimentation explained:
    • Gradual release to trusted groups, minimizing risks.
    • A/B testing and experimentation for optimization.
  • Feature flags empower experimentation without statistical tests.
  • Shift from manual deployments to frequent automated ones.
  • Quality of life improvement for engineers with modern deployment practices.

The discussion delves into experimentation through feature flags. It’s compared to testing different displays in multiple malls to determine what attracts the most business. Gradual rollout and A/B testing are explained as strategies to mitigate risks in the deployment process. The conversation also reflects on outdated deployment methods, emphasizing the importance of frequent, automated deployments for better developer productivity and improved product quality.

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