The Power of Online Experimentation

Experimentation has the power to provide you with insights about your users, to let you rollout software safely, and to ensure that the features you are building are delivering value. But with this power comes great responsibility — after all, experimentation isn’t magic, it’s a science! This talk will cover how and why experimentation is such a powerful technique, and some best practices to make sure that you are harnessing as much of that power as possible.