Mixpanel provides a self-serve product analytics solution enabling teams to analyze and gain real-time insights on user behavior needed to improve the user experience.
“By partnering with Split, our customers gain actionable insights on how to iterate on new features and improve the user experience. By combining our powerful product analytics solution together with Split’s Feature Data Platform, teams can make data-driven decisions on how to improve new features and deliver better conversion to the business as a result.”
Scott Singerman, VP Global Partnerships at Mixpanel
Mixpanel and Split
Using our integration, teams leveraging Split feature flags to control releases and experiment on feature impact can send their feature flag data to Mixpanel. Bringing this feature-level context into Mixpanel allows teams to better understand the customer journey by flag treatment and make data-driven decisions on how to improve the user experience.
What can I do with the Split Mixpanel integration?
Here are a few of the things you can do with Mixpanel and Split.
- Safely release and experiment with new features in Split. Test out new versus old, or compare variations of a new feature on specific target audiences and measure the statistically significant impact on key performance and business metrics.
- Analyze feature impact on user behavior in Mixpanel. Dig deeper into Split metrics to understand how a new feature affected the customer journey and conversion funnel. Break down reports by flag treatment and other attributes to compare impact on user behavior.
- Make data-driven product decisions with Split & Mixpanel. Learn from every feature released through rigorous experimentation and robust product analytics. Gather actionable insights on how to iterate on new features and improve the user experience.
Integrate Split with Mixpanel Today.
This is a third-party integration that has been tested by Split. Split does not own or maintain this integration.
Want to Dive Deeper?
We have a lot to explore that can help you understand feature flags. Learn more about benefits, use cases, and real world applications that you can try.