Integrate Split with FullStory

FullStory is a digital experience analytics platform that captures customer experience data for playback and analysis, allowing companies to build better online experiences. With this integration, product and engineering teams can leverage both quantitative and qualitative data to ensure every feature adds value to their customers and drives business outcomes.

Use Split to measure the statistically significant impact of new features and experiments on your KPIs. Send Split feature data to FullStory to validate your results with customer experience data and see exactly how customers are engaging with each feature flag treatment.

Easily identify user experience issues caused by new features

Once you’ve added the Split and FullStory JavaScript snippet to your product, you can configure Split to send feature data as custom events to FullStory to mark and segment user sessions with the feature flag treatment users received. From here, you can dig deeper into the customer experience with each feature in FullStory.

See how customers interact with new features and experiments. Compare how users interacted with each feature flag treatment in aggregate or watch an individual user recording to see exactly what their experience was like.

Detect feature-related friction points in the user journey. Track frustration signals indicating customer experience issues and trace back to the feature at fault.

Build funnels based on any customer goals for a feature. Determine where customers are falling out of the funnel and prioritize improving the features with the greatest impact on your customers and business goals.