Active user counts are most useful viewed over time to get insights into growth, engagement, and user retention.
Map, measure, and improve the conversion rate of key user workflows.
Measuring errors alongside feature flags leads to faster issue identification, response, and resolution.
Track user-entered fields and forms such as radio buttons, checkboxes, sliders, and dropdowns.
Measure clicks, hover states, scroll depth, and other user interactions.
Use on-page events such as page load timing and load failures to understand performance.
Use page view counts and rates in conjunction with other metrics to construct ratios and funnels.
For ecommerce and subscription apps, track purchase value, count, frequency, and rate.
Identify areas of user frustration by measuring rapidly repeated clicks on an element or area of the screen.
Use feedback response rates, occurrence rates, and scores to understand user happiness.
Construct engagement metrics such as session start and end, entry and exit rates, and session length.
Track changes to a shopping cart to measure cart size, value, completion, and abandonment metrics.