Experimentation as the Backbone for Decision Making

At Rappi, as in more and more leading tech companies, decisions are now taken based on data. Experimentation is the gold standard of impact evaluation and, as such, it allows making correct decisions throughout the product development process.
In this talk, David Zarruk, Head of Data Science for RappiBank, describes how experimentation is intertwined with product development in Rappi and how the culture has allowed the company to make better decisions.