Flagship 2022: Accelerating Software Innovation with A/B Testing with Ronny Kohavi

A/B tests, or online controlled experiments, embody the best scientific design for establishing causality: how changes we make drive changes to metrics. We will review examples, cultural challenges, and the additional value A/B tests bring to feature flags.

Want to Dive Deeper?

We have a lot to explore that can help you understand feature flags. Learn more about benefits, use cases, and real world applications that you can try.

Create Impact With Everything You Build

We’re excited to accompany you on your journey as you build faster, release safer, and launch impactful products.