Metrics Product Managers Care About
Experimentation is key to the type of rapid innovation environments companies want to foster.
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When using an experimentation platform, it quickly becomes evident that 95% of ideas do not produce true product benefits. To quickly identify the 5% of ideas that do, product managers need to define and rely on a consistent set of metrics. For most full-stack experimentation platforms, creating a panel of metrics to gauge product ideas can be challenging.
This brief by CITO Research reveals:
- The challenges with most approaches to metrics
- Creating a metric-based approach that’s meaningful for product managers
- The categories of critical metrics to consider
Download the brief to learn more.