CITO Research: How Full Stack Experimentation is Becoming a Product Any Company Can Use

The General Data Protection Regulation (GDPR) is a new European mandate regulating how companies can collect data. As a result, full stack experimentation is needed to comply with new guidelines without disrupting on-going services.

This white paper examines how leading internet companies have evolved from A/B/n testing for UI change to experimentation. And, how any company can now adopt a similar process by using Split. The paper will address the following questions:

  • Why is traditional A/B/n testing of user experience not enough?
  • How did leading internet companies evolve to experimentation?
  • What are the key elements of an experimentation platform?

Download the paper to learn more.