CEO’s Guide to Building a Culture of Experimentation

The Real Secret to Successful Experimentation

If you want to succeed, you often have to fail several times first. Anyone who has built a business knows this. And anyone who has built an amazing software product knows this. Yet too many companies are afraid to fail. They focus on the wins, when in actual fact, they should be learning from those losses too. 

Because the truth is that the path to a successful software product — like the path to a successful company —is never a straight line. 

Today, product success is fundamental to business success, so it’s up to you to help your software developers — and everyone else on your team — understand that the journey is just as essential as the destination.

In this white paper, we’ll provide some experimentation advice to help you alter the processes and perspectives in your organization. The goal is to ignite a culture that’s willing to intelligently take chances, embrace failures as learning opportunities, and continuously expand and iterate on success.

Download this free guide and learn:

  • What a culture of experimentation looks like
  • Where businesses often go wrong
  • Which are the best tools to enable the strongest tests
  • How to map your progress
  • How to measure business impact
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