
Shorten the time from code to customer
Feature flags unlock a whole new way to deploy and release code. When paired with ops and customer data, you can achieve faster, safer, and higher-impact software development.
Reduce engineering cycle time
Feature flags speed up development by reducing dependencies across teams. They’re the foundation for trunk-based development, migration to microservices, and progressive delivery.

Trunk-based development
Deploy quickly to keep feature branches pruned

Microservices
Develop independently and minimize coordination across services

Dark Launch
Release code that is disabled by default

Continuous delivery
Always have your code ready to ship and deliver value to users faster
Mitigate release risk
Feature flags reduce the impact of bad code making it to customers. Launch the feature disabled, release to a canary or blue-green setup, then test in production.

Progressive delivery
Roll out features to users, while controlling risk

Canary release
Try the code within a safe,
defined scope

Blue-green deployment
Go back to safety if anything
goes wrong

Test in production
Ensure it works in prod, not just staging
Create an impact-driven culture
When paired with measurement data, feature flags also power A/B testing, multivariate testing, and beta testing so you can prove out your best ideas.

A/B testing
Test your ideas with randomized, controlled experiments

Multivariant testing
Validate multiple variations in a single experiment

Beta testing
Target new features at internal or early access users

Hypothesis-driven development
Use data-driven hypotheses, not opinions to guide your roadmap
Deliver impact with every feature you build
Speed up development cycles, reduce release risk, and focus your team on the features that create maximum impact.