Shorten the time from code to customer
Feature flags unlock a whole new way to deploy and release code. When paired with ops and customer data, you can achieve faster, safer, and higher-impact software development.
Reduce engineering cycle time
Feature flags speed up development by reducing dependencies across teams. They’re the foundation for trunk-based development, migration to microservices, and progressive delivery.
Deploy quickly to keep feature branches pruned
Develop independently and minimize coordination across services
Release code that is disabled by default
Always have your code ready to ship and deliver value to users faster
Mitigate release risk
Feature flags reduce the impact of bad code making it to customers. Launch the feature disabled, release to a canary or blue-green setup, then test in production.
Roll out features to users, while controlling risk
Try the code within a safe,
Go back to safety if anything
Test in production
Ensure it works in prod, not just staging
Create an impact-driven culture
When paired with measurement data, feature flags also power A/B testing, multivariate testing, and beta testing so you can prove out your best ideas.
Test your ideas with randomized, controlled experiments
Validate multiple variations in a single experiment
Target new features at internal or early access users
Use data-driven hypotheses, not opinions to guide your roadmap
Deliver impact with every feature you build
Speed up development cycles, reduce release risk, and focus your team on the features that create maximum impact.