Game Design Thinking for Rapid Innovation

By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life.

That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love…and keep loving. Game Thinking empowers product leaders, designers and entrepreneurs to engage customers deeply over time – using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about — like playing an instrument or leading a team. Building on the principles of lean/agile design and design thinking, Game Thinking delivers powerful strategies that help you:

  • Keep customers engaged with a coherent, compelling journey to mastery
  • Build a product customers love using insights from high-need Superfans
  • Rapidly improve your product concept by testing and tuning the core experience
  • Build the right MVP for your product using the Game Thinking roadmap