mParticle is a Customer Data Platform (CDP) that combines real-time data quality and governance protections with AI-powered insights and predictions.
"Enterprises rely on the mParticle Customer Data Platform to integrate customer data flows between multiple systems of record. Our partnership with Split allows our customers to unify feature-level context together with customer behavioral data, enabling product and engineering teams to focus on the highest impact features that drive business value.”
Split can both send and receive data from mParticle. Send Split impression data as a feed to mParticle, and use the feature-level data to enrich your data warehouse or CRM tools. Send mParticle event data to Split to power experiments that measure feature impact from metrics defined by your customer data.
What can I do with the Split mParticle Integration?
Combine your feature flags and customer data with mParticle and Split.