Integrate Split with mParticle

mParticle is the leading Customer Data Platform (CDP) for enterprise B2C brands. These companies use mParticle to standardize data flows between data warehouses, analytics tools, and systems of record

Split can integrate to both send and receive data from mParticle. Send Split impression data as a feed to mParticle, and use the feature-level data to enrich your data warehouse or CRM tools. Send mParticle event data to Split to power experiments that measure feature impact from metrics defined by your customer data.

What can I do with the Split mParticle Integration?

Combine your feature flags and web performance data with Google Analytics and Split.

  • Easily plug into your existing mParticle data pipeline to import and export data. Split integrates as an mParticle feed to send data to other services and also ingests events from any mParticle integration. No need to track events a second time in Split, and no need to limit yourself to data tracked from the client’s browser.
  • Run full stack experiments. As you implement A/B tests in Split, you’ll automatically see metrics calculated based on your customer data from mParticle. For example, use CRM data such as NPS scores, average revenue per customer, or number of support tickets as metrics within Split. Use these experiments to quickly prove out which features are best for your customers and your business.
  • Capture feature-level data in your data warehouse. Send a record of every feature flag in Split, called an impression, to mParticle for use in your data warehouse and analytics tools.

Integrate Split with mParticle Today

Split and mParticle integrate directly to send and receive data.