Integrate Google Tag Manager with Split
Google Tag Manager (GTM) is a tag management system that lets you configure and instantly deploy tags on your website. Split’s Google Tag Manager integration empowers customers to test against every tag deployed or modified in order to truly understand what is or isn’t resonating with their audiences.
Bridge the gap between user data and experimentation
The Google Tag Manager (GTM) integration is an extension of our Google Analytics (GA) integration. With this extension, users can easily define which usage data to track and send over to Split to help make better-informed decisions.
Here are a few things you can do with Split and GTM:
- Deploy Changes with Confidence: Make data-driven decisions on when to roll back or roll forward new changes by proactively measuring within Split.
- Measure the Impact of Every Change: Map feature flag treatments against all tags or features released and know for certain what is working and what isn’t.
- Enhance Your Customer Experience: Combine usage and performance data to determine how to optimize your efforts and investments for a better user experience.