Split Appoints Kavitha Mariappan as Chief Marketing Officer

Veteran marketing executive with experience at Cisco, Databricks, Maginatics, and Riverbed to lead company’s marketing strategy, growth, and communications

REDWOOD CITY, Calif., June 20, 2017 (GLOBE NEWSWIRE) — Today Split, the intelligent software delivery platform that gives companies control over their users’ experience, announced that Kavitha Mariappan has been appointed chief marketing officer. In this role, Mariappan will lead the marketing strategy, growth, and communications as Split expands the adoption of its intelligent software delivery platform, enabling companies to build better software, faster. The announcement comes just months after Split raised $8 million in Series A financing, led by Accel with participation from Lightspeed Venture Partners.

“We are thrilled to have Kavitha join the Split team,” said Adil Aijaz, cofounder and CEO at Split. “Kavitha brings tremendous marketing expertise, operational experience, and leadership to Split. Her experience in building and scaling high-performance marketing teams that quickly deliver revenue growth will give us the horsepower required to continue to expand our business.”

Mariappan brings over 20 years of experience in high technology marketing to Split, most recently from Databricks, where she was vice president of marketing. Mariappan was responsible for developing the company’s brand and go-to-market strategy from the ground up, executing a demand generation program that grew customer count from zero to nearly 500 in two years, in addition to cultivating and scaling the open source Apache Spark community with grass roots level community marketing efforts. Prior to Databricks, Mariappan was at Maginatics, an enterprise storage solutions company, where she built and led the team responsible for all aspects of worldwide marketing and communications until its acquisition by Dell EMC in 2014. Other executive experience includes leading marketing at Riverbed, and eleven years at Cisco in product management and engineering leadership roles.

“Software is behind every modern customer interaction, yet today’s companies struggle to deliver software quickly and safely enough to measure the impact of new features on their users,” said Mariappan. “Split is changing the game of software delivery by putting the customer experience first with its safe launch and experimentation capabilities. I am truly excited to be joining a company that is fundamentally revolutionizing the way companies deliver software, helping fulfill the promise of continuous delivery.”

Split is currently hiring various positions within engineering, marketing, and sales. Visit their careers page for more details: https://boards.greenhouse.io/split

About Split

Split is the leading platform for intelligent software delivery, helping businesses of all sizes deliver exceptional user experiences, and mitigate risk, by providing an easy, secure way to target features to customers. Companies like WePay, Lending Tree and thredUP rely on Split to safely launch and test new features, and derive insights on their use. Founded in 2015, Split’s team comes from some of the most innovative enterprises in Silicon Valley, including Google, LinkedIn, Salesforce and Splunk. Split is based in Redwood City, California and backed by Accel Partners and Lightspeed Venture Partners. To learn more about Split, contact hello@split.io, or start a 14-day free trial at www.split.io/trial.