Split Integrates with mParticle to Help Enterprises Understand the Impact of New Features on the Customer Experience
mParticle allows for the centralization, management, and activation of customer and engagement data across any channel. Split’s mParticle integration can be used as an event input or feed output and will help companies to create high-impact customer experiences by closing the feedback loop from every feature they ship to customers.
Split Adds Data Integration with Google Analytics to Reduce Software Development Risks
To reduce risk in the development process, Split announced a two-way data integration with Google Analytics that can instantly detect performance issues caused by new features.