CITO Research: How Full Stack Experimentation is Becoming a Product Any Company Can Use

This white paper identifies how full stack experimentation for digital products needs to be as comprehensive as testing physical products, like cars or drugs. However, digital products continue to change and evolve after being shipped, adding to the challenge. The paper will address the following questions:

  • Why do digital products need to be tested against a broad set of metrics?
  • Why is traditional A/B/n testing not enough?
  • What are the key product metrics that should be included when experimenting?

Download the paper to learn more.