As adoption of feature flags has spread, product teams have learned to release new features incrementally, exposing new functionality slowly to the user base with a careful eye towards ensuring the right customer experience. Feature flags have made automating the process of measuring product metrics much easier.
Segment provides a powerful way to collect all customer data with one API, information that can then be sent on to your other applications and services like your CRM, helpdesk, or business intelligence platform. It’s a lingua franca of data, letting customers collect everything from their app but analyze in the interface or tool of their choice.