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Multivariate testing

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Code, Features, Industry Trends

The Difference Between A/B Testing and Multivariate Testing

A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page, feature, user flow, or other resource in order to optimize for a metric or set of metrics (often conversion rate). Multivariate tests are run with a higher number of variables and…

Talia Nassi

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