We built Split’s feature experimentation platform with this fundamental assumption: the data you capture to measure and understand your customer experience is collected across many touch points, and any tool you use to release feature flags and measure impact must be able to capture data from all of them.
As adoption of feature flags has spread, product teams have learned to release new features incrementally, exposing new functionality slowly to the user base with a careful eye towards ensuring the right customer experience. Feature flags have made automating the process of measuring product metrics much easier.
One of the best things about building product at Split is getting to use our experimentation and analytics capabilities to understand how our customers are both discovering new functionality and engaging with the product. In this blog post, we walk through how we used Split to add Starring capabilities to our own product.
We are thrilled to announce that Surfline has chosen Split to improve phased rollouts and to help their engineering team scale.