Experimentation

Product experimentation is the most effective way to determine what works best for end-users. You can measure engagement with a feature and hypothesize ways to improve that engagement, which will ultimately impact one or more critical business metrics. If you’re setting up an experiment, it’s mission-critical to implement A/B testing…

Every tech company, should be using a robust feature flag system. A well-built system will provide a host of value-adds and efficiencies for your dev team

I’m thrilled to announce that Split has closed a $33 million Series C investment round, led by Comcast Ventures. With this round, we’ve been able to invite in additional new investors including Microsoft’s m12, 01 Advisors, Atlassian, and ServiceNow. Along with our previous investors, Accel, Lightspeed Venture Partners, and Harmony…

The same tools and practices that make modern software delivery sustainable and efficient are what our organizations need to achieve greater adaptability.

Split hits 1T feature flags served per month, and analyzes how COVID-19 has accelerated trends in digital transformation and feature experimentation.

Visitor behavior may differ based on the day of the week or the time of the year. Be sure to account for that when defining the duration of your experiment.

We had an amazing time at this year’s AWS re:Invent in Vegas. We were able to chat with more than 2,000 developers, operators, and cloud architects that stopped by. A few observations: Feature flags were a hot topic. We chatted with quite a few organizations that are already getting value…

Great teams don’t run experiments to prove they are right; they run them to answer questions. Guard against wishful thinking and hidden biases with this shortlist of core principles for productive online controlled experiments. (Video, transcript and screenshots from talk given at Pinterest HQ on September 13, 2019)

Here’s the video of my talk, “Experimentation for Speed, Safety & Learning in CD” delivered at QCon New York 2019. I’ve edited it down to 39 minutes, so you can easily fit this into a lunch hour or possibly a commute. Text and screenshots follow the video below. Transcript and…