Become more data-driven around feature releases by using impression data from Split in mParticle and mParticle event data to evaluate treatments in Split.
With today’s release, you can now create a range of metrics from a single event, providing a deeper analysis of the results of your experiments. These additional insights into knowing how people are using your application is vital to shaping your product development priorities. For example, if you wanted to…
For any company to be successful the entire team needs to work together and push towards a set of unified of goals, which often evolve into a series of vital business KPIs. For SaaS businesses, these goals may align with metrics like the number of logos, number of seats, account utilization, and total MRR. Marching towards these goals can be challenging when trying to understand how team and individual contributions impact movement in these key metrics.
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