Experiments can come in all shapes and sizes, and every test is different. Hence for most organizations, the right balance of risk vs. velocity, or …
Tag: ab testing
A Simple Guide to A/B Testing
Product experimentation is the most effective way to determine what works best for end-users. You can measure engagement with a feature and hypothesize ways to …
The Difference Between A/B Testing and Multivariate Testing
A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page, feature, user flow, or other resource …
Are You Using Feature Flags for Controlled Rollouts, but Winging It for Observability?
How do you know if your rollouts are going well and should be ramped up or are surfacing issues that need to be fixed before you ramp up? That’s the focus of today’s post and video.
The 5 Phases of a Feature Launch
Feature launches in leading engineering teams increasingly look like a ramp rather than a one time switch, going through dogfooding, debugging, max power ramp, scalability and learning phases.