Track changes to a shopping cart to measure cart size, value, completion, and abandonment metrics.
Tag: s
Sessions
Construct engagement metrics such as session start and end, entry and exit rates, and session length.
Satisfaction
Use feedback response rates, occurrence rates, and scores to understand user happiness.
Smoke Testing
Smoke tests are a type of regression test which ensure that your most important, critical functional flows work. These tests should not encompass your entire …
Simpson’s Paradox
Simpson’s Paradox, otherwise known as the Yule-Simpson Effect, is a reversal paradox where the correlation found in each of several groups either disappears or even …
Server Side Testing
Server-side testing refers to any type of testing – commonly A/B testing, but also multivariate testing or multi-armed bandit testing – that occurs on the …
Statistical Significance
When people discuss A/B testing, they commonly throw around the term “statistical significance” a lot. But what does this mean? In short, getting a statistically …