From north star metrics to product KPIs, see best practices for measuring product success.
Multivariate testing is a method of experimenting with different variations of elements in a feature to discover which variations will drive user behavior.
A multi-armed bandit is a problem to which limited resources need to be allocated between multiple options, and the benefits of each are not yet fully known
Mobile A/B Testing
A/B testing for mobile apps is about as similar to standard A/B testing as mobile app development is to standard software development.