Digital experiences are deeply ingrained into our everyday lives. When we shop online, bank with mobile apps, or collaborate virtually, the digital interaction is becoming …
Category: Industry Trends
How to Make Controversy Good for Business, Part 2
Controversies are problematic when they challenge what you think a project should achieve. That’s why having clear goals is essential.
How to Make Controversy Good for Business, Part 1
When we don’t know if a change has a positive or negative impact, we A/B test it to resolve the disagreement.
When to Use a Holdback Pattern
What is a Holdback? Some experiments require a long time to reach significant results. If one option is preferable in the short term, you can …
How Feature Flags Help Financial Services Firms Take New Ideas to the Bank
Financial services brands are leveraging feature flags to support rapid experimentation and deliver targeted customer experiences.