A/A testing is an essential foundation for conducting trustworthy online controlled experiments. With it, you prove your test infrastructure is ready.
Believing you have all the answers before you start is the surest path to waste and unnecessary suffering along the way.
If our organizations want to survive this period of political and economic uncertainty, they must be able to move with speed and adaptability.
The same tools and practices that make modern software delivery sustainable and efficient are what our organizations need to achieve greater adaptability.
Why build or buy a robust feature flags as a service platform when you could just implement a simple toggling mechanism as a one-off and be done with it?