Today’s economic forecast is uncertain. However, there are simple testing ideas you can try to make the most of a difficult situation.
Author: Bertil Hatt
How to Make Controversy Good for Business, Part 2
Controversies are problematic when they challenge what you think a project should achieve. That’s why having clear goals is essential.
How to Make Controversy Good for Business, Part 1
When we don’t know if a change has a positive or negative impact, we A/B test it to resolve the disagreement.
Seven Essential Metrics You Should Be Tracking
Every organization has specific business goals, and its methods of measurement: revenue, number of clients, profit, etc.
How to Compute the Confusion Matrix of Your Tests After Running One Hundred Experiments
After running about 100 experiments, you will have gone through a lot of conversations with stakeholders.