Today’s economic forecast is uncertain. However, there are simple testing ideas you can try to make the most of a difficult situation.
Controversies are problematic when they challenge what you think a project should achieve. That’s why having clear goals is essential.
When we don’t know if a change has a positive or negative impact, we A/B test it to resolve the disagreement.
Every organization has specific business goals, and its methods of measurement: revenue, number of clients, profit, etc.
After running about 100 experiments, you will have gone through a lot of conversations with stakeholders.