Articles by Bertil Hatt

Tempting Thoughts to A/B Test In Trying Times

Today’s economic forecast is uncertain. However, there are simple testing ideas you can try to make the most of a difficult situation.

Controversies are problematic when they challenge what you think a project should achieve. That’s why having clear goals is essential.

When we don’t know if a change has a positive or negative impact, we A/B test it to resolve the disagreement.

Every organization has specific business goals, and its methods of measurement: revenue, number of clients, profit, etc.

After running about 100 experiments, you will have gone through a lot of conversations with stakeholders.