Author • 15 Posts

Adil Aijaz

Thumbnail for The 5 Phases of a Feature Launch
Industry Trends

The 5 Phases of a Feature Launch

Feature launches in leading engineering teams increasingly look like a ramp rather than a one time switch, going through dogfooding, debugging, max power ramp, scalability and learning phases. 3 min read

Adil Aijaz
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Industry Trends

Release Frequency: A Need for Speed

If your release train is moving slower than you would like, take a look at these three essential ingredients you should have. 2 min read

Adil Aijaz
Thumbnail for OODA Loops in Product Management
Industry Trends

OODA Loops in Product Management

Col. John Boyd came up with a theory of warfare called the OODA loop (Observe, Orient, Decide, Act). Companies compete through OODA loops in product. Instead of air-to-air combat, a company that is better at “rapidly delivering valuable software” has a better chance for overcoming competition. 1 min read

Adil Aijaz
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Code

Managing Feature Flag Debt with Split

Following up from the excellent post by Pete Hodgson on Retiring Your Flags, and his presentation at the Meetup we recently sponsored, I wanted to dive into how Split plays a role in managing your flag debt. Feature flags (aka toggles, flips, gates, or switches) are a software delivery concept… 6 min read

Adil Aijaz
Thumbnail for Linking Multiple Features to Better Target Users with Split’s Dependency Matcher
Features

Linking Multiple Features to Better Target Users with Split’s Dependency Matcher

Dependency matching is a powerful tool to tie the experience of a customer between two features. Combined with Split’s ability to ramp, combine different matchers, and negation, you will benefit from the capability to granularly understand and target your customer base, and to roll out features accordingly. 3 min read

Adil Aijaz
Thumbnail for Where to Put your Feature Flag?
Code

Where to Put your Feature Flag?

Feature flags are a necessary part of your Continuous Delivery (“CD”) pipeline. In fact, as your team grows, you can’t do CD without feature flags. This article provides best practices on when to use feature flags. 2 min read

Adil Aijaz
Thumbnail for Dropbox’s Stormcrow and The New Era of Customer Experience Control
Industry Trends

Dropbox’s Stormcrow and The New Era of Customer Experience Control

With Dropbox’s announcement of Stormcrow, they join an elite group of large tech companies handling controlled rollouts internally. But what do these systems have in common, and how can they be applied to any business using Split? 3 min read

Adil Aijaz
Thumbnail for Releasing with Feature Flags Instead of Feature Branches
Industry Trends

Releasing with Feature Flags Instead of Feature Branches

Feature branching relies heavily on a human process to validate releases, often causing backups that effect the rest of the business. These slowdowns can be avoided by using feature flags, allowing engineers to QA as they go, and QA teams to spend their time creating automation and verification software, rather than inspecting branches. 3 min read

Adil Aijaz
Thumbnail for Founding Moments: Split Raises an $8 Million Series A
Company

Founding Moments: Split Raises an $8 Million Series A

Our mission at Split is to give companies control over their users’ experience. Software is behind every modern customer interaction, yet today’s companies can neither deliver software fast enough nor adequately measure the impact of these new features on their users. Split changes that. 1 min read

Adil Aijaz, Pato Echague, Trevor Stuart

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