Split Customer Stories: Main Street Hub, Part 2

Main Street Hub connects local business owners with their customers and community, providing social media and marketing services that let busy proprietors focus on what they know best—their business. As an engineering team, Main Street Hub serves two customers: the internal teams that need better tools to deliver content, and the consumers looking for the services Main Street Hub's clients provide. Adopting Split allowed them to embrace a controlled rollout process, targeting new features to test groups of users before rolling them out to everyone, and gathering valuable usage data that's changing the decision-making culture at one of Austin's fastest-growing companies.