Integrate Split with Segment

What's Split?

Split builds on feature flags to create the platform for controlled rollouts, so any team can target customers and roll out or revert new features without a deployment—or touching code.

Learn more about how Split works

About Our Segment Integration

Segment is a single platform for collecting customer data and sending it to analytics, marketing, and data warehousing services. Our Segment integration lets you bring Split impression data into Segment to enrich your existing analytics solutions and identify the specific feature-level impact on your customers. You can also use Segment to send your Split impression data to your warehouse or third-party applications.


Here’s a few of the things you can do when combining Segment and Split.

  • Add feature flag data to user analytics. Impressions in Split capture a unique UID that you configure. If you share UIDs across analytics, you can easily correlate a user’s feature experience with their other activity.
  • Warehouse Split impression data. Segment provides an easy and convenient way to get data out of Split, storing it for future use in whatever way you might dream up.
  • Send Split data to other applications. Segment makes a great ‘lingua franca’ between applications, and Split is no exception. If you’re looking to send your Split impression data to a third party that we don’t directly support, Segment would be a great place to start.

Why use Split? Because Segment does, too.

Not only do we provide an integration with Split, we're proud to call them customers.

"Split has enabled us to move much faster. We can ship code straight through to production knowing that our users won't see it until we're ready to show them." 
Christopher Child, Project Manager, Segment

Connect Segment and Split in Seconds

Creating a connection between Segment and Split is easy: create and name an HTTP API source within Segment to generate a write key, then paste it in on the Split side to complete the connection.

View the Documentation